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The Recording Academy's GRAMMY® On the Hill Award for Philanthropy
Location
Washington, D.C.
Date
April 2019
Role
Creative Director and Producer, Musical Performances and Acceptance Speech
Role
Creative Strategist, Non-Profit Integration
Role
Star Stylist
Project type
Prestigious Awards Show
Link
Role
Vocal Coach
As Founder and Chair of the Board of Directors of The Kristin Chenoweth Arts and Education Fund, namesake Kristin Chenoweth enlisted me as Creative Director to produce her allotted segment and stage appearance while accepting The Recording Academy's Grammy on the Hill Philanthropy Award on behalf of her arts education nonprofit.
Instead of utilizing her stage time to promote her newest album, as is customary in these situations, I elected for something more meaningful: I used the platform to show the audience of our nation's most influential lawmakers (former Speaker of the House Nancy Pelosi was a guest of ours) firsthand what an empowering tool the arts can be for our nation's younger generations.
Forming a partnership with The Recording Academy's music educational outreach programs, I found an incredibly talented young singer named Kesaundra Haythe, a Washington, D.C. high school junior from The Duke Ellington School of the Arts, who I enlisted to appear onstage during the awards ceremony and sing the duet from the musical Wicked "For Good" with Ms. Chenoweth. Plucked straight from her high school chorus, Ms. Hauthe arrived to the event in a lovely gown, just in time for me to introduce her to all of the photographers and press on the red carpet. I then escorted her and her parents to their seats at a dinner table filled with US State Senators, where she discussed the significant role that music plays in her life. Finally, and with no musical rehearsal, I brought her to the stage where she met and sang with Ms. Chenoweth, ultimately receiving the longest standing ovation of the evening.
As Creative Strategist and segment Producer, I believe my product fully seized an opportunity to embody the mission of The Philanthropy Award itself by using the highest caliber of authentic brand strategy, worthy of accepting an award of such high international prestige.
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